Bilingual SEO Copywriter (English/Dutch)

As our SEO Copywriter, you'll play a key role in crafting compelling, SEO-rich product and on-site web copy that enhances visibility and engagement across Hallmark UK's online channels and retail platforms. You'll also support our Netherlands business by delivering high-quality marketing copy across materials such as brochures and leaflets.

You'll be accountable for maintaining a consistent tone of voice, optimising content for search engines, and using data-driven insights to continually improve performance. This role directly supports Hallmark's growth ambitions and brand consistency across Europe.

Your Responsibilities

• Create and maintain high-quality, SEO-optimised product descriptions across branded websites and retail platforms, including Amazon.
• Develop engaging on-site content and blog copy that supports traffic growth and customer engagement.
• Use keyword research, analytics and performance data to identify trends and improve content effectiveness.
• Collaborate with internal teams and marketing agencies to test, refine and optimise SEO strategies.
• Write compelling Dutch-language marketing copy for the Netherlands business across brochures, leaflets and other formats.
• Support wider marketing activity by contributing to ad copy and social media content when required.
• Proofread and edit content to ensure accuracy, clarity and alignment with brand tone of voice.
• Share insights and align with US counterparts to support global brand consistency.
• Actively participate in feedback sessions and skill-sharing to support team development and creativity.
• Assist the wider marketing team with ad hoc requests to support the smooth delivery of campaigns and projects.

Your Accountabilities

• Delivering against core SEO KPIs, targets and content performance goals.
• Supporting strategic content planning and ongoing optimisation efforts.
• Driving online engagement and conversion through effective SEO execution.
• Maintaining consistency of brand tone and messaging across all digital touchpoints.

To Be Successful You Will Need

• Proven experience in SEO best practices and on-site optimisation.
• Confidence using GA4, Search Console and keyword research tools.
• Strong copywriting skills with a creative, consumer-focused mindset.
• Good Excel skills and the ability to use automation tools for content creation.
• Excellent communication and collaboration skills.
• Degree-level education or equivalent relevant experience.
• A proactive, adaptable approach with strong commercial awareness.
• Confidence in spoken and written Dutch (desirable).

Key Relationships

• Marketing & Digital Teams
• Product & Creative Teams
• Netherlands Commercial Teams
• US Brand & Marketing Teams
• External Agencies
• Data & Analytics Teams

Based at our Dawson Lane site in Bradford, close to key motorway links you'll be able to take advantage of:

• Competitive salary
• 26 days holiday plus bank holidays
• Pension benefit
• Flexible working opportunities including working from home opportunities
• Free onsite parking for when you are in the office
• A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance

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Posting Date: 17 Mar 2026