CRM Operations Executive (Flemish/Dutch & English)

You will be responsible for the day-to-day execution of operational CRM activities in the Belgium market (online). This role is based in Malta. You'll be working closely with our CRM executives who define the campaigns. Proficiency in Flemish/Dutch is a must, as well as business proficiency in English. If you have great attention to detail and are comfortable working proactively and on your own initiative, then this is the role for you. This role reports to the Head of Retention Marketing.

Responsibilities

You are responsible for handling day to day CRM operational execution:

• Ensuring the relevancy of our offerings (Game releases, Tournaments, Sport banners, etc.).
• Scheduling campaigns via communication channels such as:
  • • Email
    • Web Push
    • Pop-ups
    • On-site messaging
    • App notifications
    • SMS
• Assisting with promotional content creation/proofreading in Flemish & design briefs.
• Maintaining the quality and relevancy of our content according to the legal framework.
• Supporting the CRM Team to execute 360° projects and operational duties related to our promotions/features.
• Developing an in-depth understanding of activity from all customer segments.
• Providing campaign data analysis to monitor the success of communication campaigns.
• Working closely with Product, Design, Data, and Customer Service teams.
• Becoming an expert in the CRM systems and highlighting any issues to the right channels.
• Having a strong team ethic, working effectively as part of a team.

Requirements

• Experience with Casino Products.
• Proficiency (native language) in Dutch/Flemish is a must- French is considered a strong asset.
• Business proficiency in English is a requirement.
• Marketing knowledge in the Belgian context is considered a strong asset.
• Comfortable working in a fast-paced environment.
• Great organization and time management skills.
• Strong attention to detail.
• Excellent team player and communicator.
• Embraces continuous learning.

What you will get

• Working with a great team of people were teamwork, support and learning are our driving force.
• Working within a dynamic and fast paced industry.
• Competitive remuneration package.
• Hybrid structure with the option to work remotely on Mondays and Fridays.
• Healthcare plan.
• Fabulous office and work environment in one of Malta's prime locations.
• On the job training by skilled people who have sound experience in the industry.
• Multiple company events throughout the year, and fun team building events.
• Dedicated time for training through online platforms.

About Us

Founded in 2011, betFIRST has established itself as Belgium's leading online and largest retail sports betting operator. With over 400 retail points of sale and a top-tier online platform, we have been a dominant player in the Belgian market. In July 2023, Betsson Group acquired betFIRST, strengthening our presence and expanding our casino portfolio through a partnership with Group Partouche.

Our Guiding Principles

1. Belonging: At betFIRST, we believe in creating a strong sense of community. We welcome both customers and employees into the betFIRST family, ensuring an inclusive and supportive environment.
2. Responsibility: We are dedicated to promoting responsible gaming practices. Ensuring a safe and enjoyable betting experience for our customers is at the core of our operations. We take our responsibility seriously and continuously strive to enhance our measures for secure gaming.
3. Curiosity: Curiosity and innovation drive us. At betFIRST, we value continuous learning and encourage a culture of exploration. Our commitment to innovation ensures we stay ahead in the industry, constantly improving and evolving to meet the needs of our customers.